Strategic Internet Marketing Audit

• A one hour consultation with award-winning Search Marketing Expert Stephen Gorgey
  
• Online site review and evaluation of your market on the Internet
  
• Evaluation of you Pay-per-click strategy
  
• Evaluation of your Landing page Conversion Strategy
  
• Overall strategic Audit of your project with recommandations
  
  Cost: $450
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Strategic Internet Marketing Audit with SEO

• A two hour consultation with award-winning Search Marketing Expert Stephen Gorgey
  
• Online site review and evaluation of your market on the Internet
  
• Evaluation of you Pay-per-click strategy
  
• Evaluation of your Landing page Conversion Strategy
  
• SEO ranking evaluation
  
• SEO Market Penetration Evaluation
  
• SEO Evaluation Of your home page with recommandations
  
• Overall strategic Audit of your project with recommandations
  
  Cost: $950
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Keyword Research

A marketing strategy has to be based on hard facts in order to maximize its chances of success. The hard facts include knowing who your target market is and what is your target market’s behavior.

On the Internet, your target market is defined in terms of search phrases. The first hard facts you want to know are all keywords (also called search phrases )your target audience types in as they are actively searching for your product or service on the Internet’s main search engines.

The Market research by search phrase will find you all the search phrases your target audience types in as they are actively looking for your products or service on the Internet’s search engines.

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Market Test Landing Page Preparation

In the process of driving traffic during the market test you may want to maximize the amount of web site visitors who convert into buyers. In doing that you will generate more revenues during the test. One of the best techniques to achieve that is to opt-in your visitors so that you can follow up with them. There are creative ways to convince your visitor to give out their contact information.

Because of our extensive experience in Internet conversion techniques we can help achieve this goal by creating a landing page that is custom-built around the market test and that will convert more visitors into buyers and set up a mechanism for opting-in email addresses from visitors to your site.

Google Market Test

We use Google Adwords to conduct our market test because Google is the most advanced search engine in terms of flexibility, speed, accuracy, and value.

The Google market test consists of targeting the keywords we came up with during our keyword research. We group all the search phrases that pertain to your business into categories and we write compelling ads for each category. As a result, when your target audience- who is actively looking for your product or service- is conducting a search on Google they will feel compelled to click on the ads we wrote and come to visit your web page.

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Web Site Traffic Conversion Landing Pages

If the market test is a success and once we know which keywords bring in the potential customer to your site we need to convert more potential customers into actual customers. In order to do that we’ll have to either create effective landing pages (if they are needed) or increase the effectiveness of the existing landing pages.

These landing pages are designed to build rapport and trust so as to convert the maximum amount of potential customers into actual paying customers. We use incoming web site traffic conversion techniques as well as exit traffic conversion techniques.

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Search Engine Optimization

The results of the market test should have revealed what exact search phrases your target market types in to find you. From now on we will refer to these search phrases as: target search phrases

We must now create and optimize landing page(s)” (from now on herein referred to as: target page) solely designed to:

1. Garner free clicks on Google, Yahoo and MSN

2. To rank as high as possible on the search engine’s listing results for the target Search Phrase(s).

In order to achieve these goals, you must first build and optimize the target page and then spend 10 hours per month building inbound links to the target page and re-optimizing the target page when needed.

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Marketing Surveys-Building Your Customer List

Let's assume that you have found a hungry target market, that is, people or businesses buying certain types of products or services pertaining to your business.

The next thing you need to do is to find out from your potential customers-and in their own words-what they need most about your product or service. This intelligence enables you to then craft the offer that best addresses their needs.

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Marketing Surveys-Exit Pop-up Surveys

This technique consists of creating an audio pop-up exit survey, which asks people when they leave your site without taking a desired action (either registering for a free report, or registering for a free consultation, or buying something) to tell you in writing why they did not want to give your service/offering a chance. This technique is very useful for harnessing valuable feedback from your target markets.

To make an exit popup - and ask your abandonment traffic why they've decided to exit your Web site without giving your offer a try: "Wait! We need your advice... What is the single biggest reason you are leaving us without giving us a fair try? Please Submit Your Advice Now. (You can offer a bribe - may be even a free product in exchange for the advice).

Purchase of Additional Qualified Pay-Per-Click Traffic

After having discovered and ascertained on Google which search phrases and which ads bring your target market to your landing pages you then might want to bring additional qualified traffic from other pay-per-click search engines. This will create more opportunities for increased sales.

Affiliate Program Management

Once we know from the Internet test: which ads work best, and after we design the most synergistic landing pages to go with these ads, you might want to get more leads through an army of online reps (called affiliates).

Like any sales force, we need to manage it carefully if we want it to work for us.

Site Traffic Reporting

Once the pay-per click landing pages are built we can use tracking software to monitor the behavior of your visitor. It will reveal behavior such as: which are the most visited pages, how long they stay on each page where they are exiting etc. Armed with that information we can optimize your campaign to increase revenues because we can pin point areas of the site that are under-performing, analyze the cause of the problem and make appropriate changes or recommendations if necessary.

Internet PR Campaign & Off page optimization

The Internet PR campaign achieves 3 objectives:

1. Creates brand recognition for your product or service
2. Drives targeted customers/clients to your site
3. Improves your rankings with search engines

The Internet PR campaign consists of writing and publishing articles your press release to article directories, e-zine publishers, journalists, analysts, freelance writers, media outlets, newsrooms and media websites. We email your press release to to between 60,000 and 100,000 global contact points like these in addition to our syndicated network, XML feeds and media web sites.

Your press release contains a hyper-link pointing to the page you want to optimize for free clicks. A hyper-link pointing to a page creates an “in-bound link” for that page. The more inbound links a page has, the higher you will be listed by the search engines because they will consider you an authoritative source.

Also, because you get such wide press coverage you will get more traffic from people who read your press release.

Email Marketing

We recommend using Email marketing primarily as a traffic conversion and traffic retention tool.

Email marketing As a Conversion Tool

According to Jupiter Research it takes an average of 7 visits for a Internet prospect to make a purchase.

The goal is thus to make them come back after the first visit. One of the ways we can motivate them to come back is to send them emails offering them incentives to come back and visit your site.

In order to get the visitors' email addresses you must clearly display on your landing page that you are offering them free information in the form of a special report, a white paper of a consumer guide.

After the visitor registered their email address in order to get the free report you start sending it to them in small pieces over time by email. For that you need to use an auto-responder.

An auto responder is a software that automatically emails pre-programmed messages in the sequence that you choose. It also keeps track of how many people responded.

The benefits of sending free information over time to prospects is:

• To remind them that you exist
• Show them how valuable your product or service is
• Develop rapport and trust with them with are the necessary ingredients to successful selling
  

Email marketing As a Retention Tool

According to the Direct marketing Association your best source of leads come from people who have already purchased from you. That's why it is so important to keep in touch with past customers. You can use the auto-responder sequences to keep past customers informed of special promotional offers and company news. You can also use this method for creating up sells and cross-sells which will enormously increase your return on investment.

Direct Mail Marketing

According to the Direct Marketing Association combining an Internet marketing campaign with a direct mail campaign can can substantially boost your overall response rate.

Our award-winning professional copy writers can craft an effective response-producing mail piece to complement your Internet marketing campaign.

Personalized URLs

According to the Direct Marketing Association, personalized direct mail can increase the response rate from the traditional 1% to a response rate of 5% or better.

Sometimes, the goal of a direct mail piece is to get the recipient to visit a web page.

Here is where personalized URLs can help increase the rate at which the recipient will visit your web page once they open the direct mail piece you sent them:

Personalized URLs or (PURLS) look like this:

www.First_Name_Last Name/your_best_offer.com

When a recipient sees their name included in a web address it piques their curiosity and a lot of them will go check it out.

We have access to a digital press that can personalize each piece of direct mail with such personalized URLs.

Personalized Landing Pages

According to the Direct Marketing Association, personalized landing pages can substantially increase the response rate of a direct marketing campaign.

Personalized landing pages work in conjunction with personalized URLs, (PURLS).

As the recipient of a direct mail campaign (with personalized URL) types in the address bar his or her personal URL they land on a personalized landing page.

Our programmers can create as many personalized landing pages as requested.

Voice Broadcast

According to the Direct Marketing Association you can achieve a higher response rate by combining several direct marketing channels. Voice broadcast is a cost-effective way of reaching your prospect in yet another way. Our proprietory broadcast system can dial thousands of phone numbers and deliver a voice message to your prospect for as little as $.10 per delivered message.

Web Usability

Web Usability consists of just making sure that your web site works well and is easy to use for a person of average ability and experience.

The only way to really know is to test it.

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