1. On-page Optimization
1. The HTML code of this landing page will be built in such a fashion that it will be friendly to search engine spiders.
2. About 400 words of body text containing the required key word density for the target search phrase
3. All required Meta tags would be written
4. On page factors like key word density and moving the location of the keyword in the meta-tags will have to be adjusted on an on going basis and when required
2. Off-page Optimization
Search engines will rank web pages according to on-page criteria and off-page criteria. Off-page criteria concern the quality and quantity of inbound links, which point to the target page.
Strategic Internet Marketing and Consulting will build inbound links for the target page using various techniques including but not limited to: Register the target page into directories, writing blogs, writing and submitting press releases, installing RSS (Real Simple Syndication) feeds etc…
It is understood that disbursements to third parties (i.e.: directory inclusion fees, domain name purchases etc.) will be paid by Your web Site. Strategic Internet Marketing and Consulting will always request authorization from Your web Site for such disbursements ahead of time.
Strategic Internet Marketing and Consulting will send to Your web Site monthly ranking reports so that Your web Site can monitor Strategic Internet Marketing and Consulting’s progress.
Note: Due to the fact that Search engines, especially Google change their algorithm frequently it is possible and even likely that in any given month the ranking results will have slipped compared to the prior month. It is thereof requested that Strategic Internet Marketing and Consulting’s progress should be measured over several months, not only over two consecutive months.
Strategic Internet Marketing and Consulting will also monitor the amount of visits that this Target Page will garner on a monthly basis.