A marketing strategy has to be based on hard facts in order to maximize its chances of success. The hard facts include knowing who your target market is and what is your target market’s behavior.

On the Internet, your target market is defined in terms of search phrases. The first hard facts you want to know are all keywords (also called search phrases )your target audience types in as they are actively searching for your product or service on the Internet’s main search engines.

The Market research by search phrase will find you all the search phrases your target audience types in as they are actively looking for your products or service on the Internet’s search engines.

More on Keyword Research…

Strategic Internet Marketing and Consultings’ database contains 450,000,000 searches phrases people have searched for in the last three months on the whole Internet. This database is smart because it can automatically find all the related searches that pertain to your business.

For example let’s say I want to sell shoes on the Internet. If I type in “shoes” the database will deliver all the searches that people have typed in that contain the word “shoes”.

We examine the best search phrases in the list to target based on which search phrases your target market has used to find services or products like yours in the past using search engines.

We then proceed to divide this new list that’s relevant to your target market and your particular business into groups of related searches. For example we group all the searches that pertain to “women’s dress shoes” in one group and all the searches that pertain to “men’s running shoes” in another group etc. until all the searches in the list are accounted for.

Strategic Internet Marketing and Consulting will work with you to determine the best search phrases to target and develop a list of target search phrases.